Results
The receipts.
No reach, no impressions, no “engagement.” Just spend in, revenue out — the number that paid, marked in red.
Same report, every time.
What it cost, what it returned, what we cut.
Google Search ran. Facebook did not. Facebook got cut in week three, Search got the full budget. Booked 14 installs in 90 days.
Storm season window was 8 weeks. Local Search and Google LSA ran from day one. Display got cut after week two. Closed 9 roofs before the window closed.
Instagram paid drove new bookings. SEO compounded month over month. Yelp ads got cut in month two. Return has held above 5x for six consecutive months.
The only number that matters.
Revenue in, spend out. Every campaign traces to a dollar. No impressions, no reach, no engagement — just the return.
Revenue traced to the campaign
Every sale, lead, or booking that originated from a campaign is tracked back to the spend that caused it.
Anything that doesn't pay
If a channel, ad, or tactic can't show a return in the reporting period, it gets cut. No exceptions, no sentiment.
What earns its line
The spend that returns gets more budget. Simple allocation — follow the proof, not the plan.
"The first marketing spend I've never had to question."— The sentence we're building toward
If it doesn't pay, it gets cut.
Tell us what you sell and what you're spending now. We'll tell you what's working, what isn't, and what we'd do about it.
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